Accelerator Push, Lessons Learned

My son and I joined Founder's University, which is a 12-week coursed designed to help launch an MVP and get customers. Participating with hundreds of other teams helped us revamp our branding, marketing website and the app itself. We've now soft launched to friends and family.

One interesting thing we discovered is that our value proposition is not as apparent as we had thought. The people who really "get it" at first glance are people who were already using journaling to improve some aspect of their life. They could immediately see how a spending journal would be useful. For many others, they wondered how it was similar to conventional budgeting tools.

We have a lot of work to better tell the story on our home page. The app is being used and it's pretty good (although many more features and fixes are in the works). But the messaging is a real challenge because it's different from conventional personal finance tools.