I started signing up for affiliate programs via some of the larger networks to scrape them for leads. Many conversations started, many companies where I gave them a "free trial" and that was it but today I sent it to one particular company in Poland where they simply said "We've checked your data in the Google Ads panel, your tool works great! How can we use it?"
That made my day! So I'm signing them up for a free trial now and likely they will become a paying customer soon.
I also decided on giving people the first month as a trial in order to see if my value proposition would be in giving them one off reports or if it is indeed a monthly monitoring thing (as in, can I provide them value every month or is it a pest that comes, you deal with it and you don't ever have to think about it again until you notice the problem happening)