It turns out, building in the open gets you some sales. I've been talking about Swipe on my Twitter and on IndieLog and managed to get some sales.
The product is inching closer to a larger release. I still have a few to dos, but here are some things I've done recently:
My only to-do left now is to update the sample file with some better items and I think it'll be ready for a wider release -- here, on HN, PH and hopefully other places. I'm still working on the strategy for those ;)