We launched to private beta!

Switchboard is a set of tools to help creators be more efficient whether they're working with video, audio, images or text.

Switchboard and our small team have been on the most ridiculous journey to get to this point but Friday we finally deployed something to a small group of testers that have been patiently waiting for our product.

Not so Minimum

My biggest fault with this project was having a somewhat misguided view of what the minimum viable product should look like - and since joining Indie Hackers I've noticed countless opinions around the subject.

Our team has spent the best part of 24 months working on a number of proof of concept projects that we hoped would come together to form an enterprise SaaS product. During that process we did some great work but I was convinced minimum viability meant showcasing how these tools could hang together. And that just meant continuing to build.

Thanks to IH

In no small thanks to the folks at Indie Hackers, we turned a corner and started to think differently. What if we just package up one of the tools and tested the waters with our waiting beta testers? Why not just innovate from a simple starting point and see how the product is received?

Of course this sounds obvious in hindsight but with the immediate goal narrowing so dramatically things suddenly seemed more achievable... and more exciting.

So here we are. After a long time and a lot of work we have something out in the wild. We started with a fairly comprehensive transcription and captioning tool for video. We have a nice roadmap now because we've done so much work up front; developing and releasing the tools should be a quicker, more exciting process. Thanks to the folks that waited so long for us!