Looooong overdue update...
by Adam BarkerNot sure where all that time went but here we are, 2023. Happy New Year 🎉
We spent the majority of last year on polishing and adding features requested by folks in our community.
We also ran a lifetime deal via AppSumo.
This was an interesting exercise in that it really highlighted the types of problems people are trying to solve with automation in the marketing world. It also highlighted the level of support required to put together a nice solution. Generally speaking, people need more handholding than I initially expected with an API tool, but the plus side is you really get to understand specific use-cases and sometimes there is some magic in the details that you didn't appreciate previously.
In terms of features, we've added AI background removal and smart-focus/auto-crop to image processing, as well as a Slab-Text strategy to text elements. During the summer of 2022 we also moved all the code to a new stack which allowed us to trim a lot of code from the previous incarnation of Switchboard. Now things run more smoothly and it's easier and quicker to develop new features.
On the community side (https://swbrd.io/c) we have a small number of super loyal users and it's become our primary place to solicit feedback and share the roadmap. We hosted the community on Circle - the jury's still out on whether this is the ideal place but it's working fine for now.
