Google AdWords
by SchweigiI started the Google AdWords campaign with the $150 voucher I got.
What I learned so far:
- Set daily budget otherwise, Google AdWords will spend your budget in a short time. Stretching it over more days will give you time to adjust your campaign.
- Create different AdGroups/Ads for different keywords. Google and users like when your ad matches the keyword.
- Disable AdWords on mobile/tablets depending on your target market.
- Disable usage of “Search Network” and “Display Network”. For my target market, the Google Search ads are the best, and I don’t want my ads showing up on some random website. I noticed that some of those websites are pretty shady.
- Create “AdSchedule” to only show ads at a specific time (e.g., exclude weekends)
