From Failing Membership to 7 Figure 'Customer Cult' AMA

EARLY 20's:
Going to business conferences with my mom, we figured if we could learn "online marketing", we could have the dream life where we choose our clients, our timelines, and our timezones.
This put us on a journey of trying to "make it" in our 20s.

MID 20's:
We couldn't quite find our sweet spot for helping clients create predictable success after trying EVERYTHING in marketing from website building, VSL's to SEO to reputation management etc..
It wasn't until we lost our main client (and 85% of monthly revenue) that we took a step back and realized we don't want to be "better marketers"... we want to learn how to make brands "more marketable"

5 YEARS OF STRUGGLE:
We drained what's left of our bank account to hire a 7-figure funnel coach - this guy knows a formula for predictable success if he's done it SEVEN TIMES!

$13,000 later we get the chance to ask the million dollar question (literally),
"what seperates a million dollar funnel from the rest...?"

and here was the genius we waited so long for:

"Well bro, it really depends on who hires me...we just build the funnel."

He proceeded to tell us some businesses just have a better message, and he just builds the webinar funnel. We had to find the answers ourselves.

FINDING THE CULT BRAND CODE:
We found the 2 Comma Club award winners to message hack what they were doing.
We transcribed the words of the 7-figure video sales letters on Clickbank to see what they were saying.
We studied Cult Brands like Starbucks, Lululemon, Apple, Harley D to see how they persuaded at scale.
We studied real cults to learn how seemingly normal people end up converting into a broke weirdos. (no offense)
We studied movements to learn how to make crowds of people sacrifice their own comforts to do something for the greater good.
We studied Psychology and what makes humans make decisions, what shapes human behaviour?
And we lived cheap in places like Mexico & Ukraine because we didn't really have anything to sell to clients.

TURNING POINT:
After doing our Cult Brand Code with a fitness membership, we relaunched and within 112 days, an aussie mate got a tattoo across his entire arm of our "Over 40 Brotherhood". (not even a pretty one).
We knew we had the keys.
We earned the infamous 2 COMMA CLUB award from clickfunnels for this product and it is crazy retention (95%) on a fitness membership site.

AMA!