November Update

November Activities:

• Created new city pages to provide more info for regional hubs (e.g. Portland, Bend, Eugene)
• Media outreach to local TV and radio news stations
• Outreach and calls with alumni programs at Oregon universities
• Switched our database from Notion to Airtable to enable more automation
• Outreach to #opentowork tech workers on Linkedin and laid off lists
• Outreach to tech organizations on the site
• Created sponsorship packages
• Added 81 jobs to the site
• Added 19 companies (168 total)

November's Stats:

• 4,941 unique pageviews (up from 3,110 from last month)
• 285 email subscribers (up from 121 last month)
• $0 revenue (down from $99 last month)

November's Focus:

This past month we decided to put our focus on growing the site's audience rather than splitting our time between job seekers vs. companies. We reasoned that even if we did get multiple companies posting sponsored jobs, our audience isn't big enough yet that the companies would be overwhelmingly successful and want to use the site again. So we focused our activities on growing website traffic, brand recognition, and email subscribers.

One of the more successful strategies this month was reaching out to alumni programs at universities across the state. We were able to secure several calls and people were overwhelmingly helpful in helping us spread the word about the site by adding links to our site, sharing it with departments, and intro-ing us to their colleagues and peers in the space.

We're going to continue this outreach to specific departments/colleges (engineering, business, communications) at all the universities and smaller schools as well.

We also did outreach to tech organizations in Oregon with the ask to be mentioned as a resource in their newsletter. We were featured in the Technology Association of Oregon (TAO) newsletter and are following up with others that were receptive. We also tried doing Linkedin outreach to people who marked themselves as #opentowork and though it was a bit manual, the success rate was encouraging so we'll plan on doing more outreach on a monthly basis going forward.

Though it wasn't our focus this month, we did have an inbound opportunity in a company that wanted their jobs and company to be featured more prominently on the site. We had previously brainstormed potential sponsorship options but this kicked us into gear to create formal sponsorship packages. We had our first sales call and walked the company through a deck of the various options and it went really well. Now we are following up – we'll see how it goes!

Next Month:

In December we'll be doing more outreach but expect it to be a bit slower due to the holidays. We have planned to do some experiments with video interviews and see if those would be a valuable addition to the site. We'll also be doing some planning for 2021 to have a more concrete action plan for Q1.