Logo and graphic assets

Fortunately for me, I had a friend who was in the film industry that is a graphic designer. She and I had a couple of sit-down meetings, and we came up with something outdoorsy, a little intentionally rough around the edges (this is a recreational activity for people after all, unrelated to work), and bit cheeky (you should see the profanity in some of the decals people like...) She designed the logo and color scheme, and I came up with the tagline, "Ridiculously Unnecessary Politically-Incorrect Outdoor Enthusiast Paraphernalia"