Finalized the idea for MVP

There have been several meetings in the past few months where we discussed different problems we faced while running our 2 SaaS businesses (contentstudio.io and replug.io)

One problem that stood out the most was setting up product analytics and getting meaningful insights. We tried several product analytics solutions but were unable to obtain useful insights that could have aided us. And the main reason was the difficulty in setting them up. Also, the bills were high.

As we already have a few internal tools that help us answer different product-related questions like:

• Which feature is being used the most by our high-paying customers?
• Where are users dropping off during the onboarding process?
• Who are the power users of a specific feature/module?

If these simple tools are helping us, why don't we double-down on building more such tools, wrap them into a product and take it to the public - that's exactly what we concluded.

So, we finalized that Usermaven is going to be the easiest analytics tool to provide full-funnel actionable insights that'll help SaaS businesses grow.