675 Signups in One Day

Exactly 6 days ago, we launched VimTricks, our free email newsletter with tips about the Vim editor. We really had no idea how to promote it, so we've just been sending the link around to close associates and friends. We got 5 registrations over the course of the week. I had thought about posting it to /r/vim on Reddit but was exceptionally nervous about sounding like a spammer.

When this conversation came up on IndieHackers yesterday, a kind soul (thank you, @pupeno) posted it unprompted to Reddit and we got a surge of signups. In fact, we got 675 sign ups in less than 24 hours. Both Andy and I are totally blown away with the response and now we're incredibly motivated to write content for our newsletter.

Our goal has long been to get 5,000 people signed up to a free newsletter. Our napkin math was that if we could get 5,000 free users, we might be able to get 10% of those, 500, to pay $5/month for a better version. That would be $2,500/month, which is about what our main product, StatusGator makes today. The goals are arbitrary but they are something to work towards.

Thank you to everyone here in this community for the support, it's hugely inspiring!