New Business Orientation

After 10 years in business, I have learned from my failures and small successes. Comparing my own business experience to more experienced businesses in the jewelry industry, I can see some main differences between trying to set up a business and those who succeed in making a large business from scratch pretty quickly:

They choose a low-competition niche where being seen will be easy
Or
They have the funds to hire a team to work efficiently from day one

From my experience in the jewelry industry focused on the French market and then on the US market, I can see that both markets are difficult to reach alone without money, even though I was able to find my place and make a living from it.

Being located in Mexico, I had once made a market study back in 2015 about the Mexican jewelry market online and could not find an opportunity. That was back in 2015.

Now, in 2023, the market has shifted and the Mexican jewelry market is huge online. To give an example, the monthly volume of research for the keyword "engagement ring" in France is about 90 000 while in Mexico it is 200 000 monthly searches.

I do believe that this market is just starting to grow and offer a bigger opportunity in the future. While I was planning to translate my English online boutique into Spanish through an app powered by IA, I finally decided to set up a subdomain to be free to build a jewelry shop tailored to the Mexican market needs: https://mx.vivalatina-shop.com/

The amount of quality content in Spanish is also low, so I plan that quality content should be easier to rank, and help to attract natural links, helping the DA of the root domain to grow on his own. This is a supposition as I have never done this before, but based on my own SEO experience, I think this could work.

My first trial with quality content in Spanish is this article about diamonds I published last week: https://mx.vivalatina-shop.com/blogs/joyeria-artesanal/diamante-joyeria, with 8500 words, I will monitor how long it takes for it to rank and the amount of traffic I can capture thanks to this only one publication, as well as track the links I could gain from it to test my theory.

I will let you know the resutl in a future update.