I came up with idea one day when working out at my local gym. When looking around in the place I observed that there were mainly two things people did; lifting weights and playing with their phones. I realized that the majority of people in the building probably spent more time on their phones than actual weightlifting.
I've recently read Digital Minimalism by Cal Newport and had gotten inspired to spend time away from my phone, but I always bring it to the gym to be able to take notes and follow my progress in different exercises.