Recorded a promo video
by Andreas CarlssonThings have been moving a bit slow the last couple of weeks. It's now 30 days since launch and I got 0 paying users. I did a small test with Google Ads spending 60 USD, resulting in 352 clicks and 56k views, but no signups. The Apple Watch app has 29 downloads so far, 8 of which are from the launch day.
My biggest success so far marketing-wise has been to talk to people at my local outdoor gym. Approached two guys wearing Apple Watches on different occasions and got great feedback. Handed out free accounts to both of them so I can't count them as paying users.
A friend of mine pointed out that it's not very clear at first sight what the app actually does, and how it syncs with the web version. To make this clearer I recorded a short promo-video and posted on Instagram, Twitter and Facebook. Grateful for any feedback!
My target for next week is to do at least one social media post per day, and try one more marketing strategy from the book Traction. Today I also started to implement a feature for adding end managing your own types of exercises. I want to keep up the product development while I'm researching new marketing strategies.
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I like the video, liked that you varied your workouts differently. I am curious: did you decide to leave out a part of leaving phone at home? Asking b/c making my own vid and thinking through q's of brevity vs explanatory, etc.