Gaming is bigger than Hollywood and the music industry combined

With 3.2 billion gamers across the globe, the global Gaming Industry value now exceeds $300 billion. In fact, gaming is bigger than Hollywood and the music industry combined.

Games have the ability to create brand awareness without the consumer even realizing it. Brands such as Gucci, KFC, M&M, etc., have launched successful game-driven campaigns. Chipotle tried a gamified campaign last year for their rewards programme and generated 71,000 new members just in two days.

If you are a marketer and still not convinced about using games for your next campaign, I would love to know why!

#ingameadvertising #gamification #marketingcampaigns