Collecting First-party data in a non-intrusive way with advergames

If you are running ads on Meta platform, you likely noticed how ineffective and costly they have become for the past few weeks. This will continue to happen, Google is planning to remove 3rd party cookies in Chrome and Android.

As a replacement, Google will introduce Privacy Sandbox. A similar concept in iOS is allowing or not allowing apps to track. Only 13% of iOS users opt-in to app tracking worldwide. As a marketer or entrepreneur, you may not entirely rely on the effectiveness of Google's Privacy Sandbox.

One solution to this problem is - maintaining a loyal audience base. That means keeping your audience engaged, making your brand reliable to them, and winning their trust.

Your brand needs First-party data. Keeping a direct relationship with customers is a sign that you are not a threat to their privacy. At the same time, you can utilize the relation to collect First-party data reliably to offer personalized experiences and even retarget with ads.

Advergames and gamification strategies help your brand to win audience trust at scale. When they play with your brand elements, that put them directly into the driver's seat. These non-intrusive engagements convert to First-party data.

You can even make these advergame experiences more thrilling with leaderboards and rewards. Your brand will no longer remind your audience of a lifeless ad that they skipped while watching a youtube video.

So when are you ready to collect First-party data at scale with advergames?