Changed Landing Page Design

Most Complete Managed
WordPress Hosting For Busy People

What is "most complete managed"?

Why not " 360° Wordpress Hosting For Busy People Like You"

Hey Mehdi,

I have some questions for you and some thoughts on your copy.

Questions:

1. Who is your target customer?
2. What kind of WP hosting do they currently have?
3. Why are they coming to your site/service?

Thoughts on copy - based on questions above:

1. Your headline is too general. What does "Most Complete" mean? How have you substantiated that your hosting is the "most complete"? Have you compared yourself to other hosts and found that you beat them feature to feature? Until those questions can be clearly answered, I would take out "Most Complete" and specify your differentiator.

2. Also in your headline, is your hosting really for "everyone"? Is there not a super WP user who needs something a little more? Is there not a WP beginner who needs a little less? Who is your one ideal customer? What plugins do they have installed? How much traffic do they have and uptime do they need? Are they a single blogger or a corporate team of bloggers? If you are on a support call with them, what issues are they having? I would recommend tailoring your copy for that one person who will benefit the most from your service. Don't be vague. Zero in on them and you'll know how to write copy for them.

3. There's a slight contradiction in the 3 main points. You say they have full-control, yet some of the bullets under full control are also under "Automatic". Can they block theme/plugin updates or do you automatically apply them? I would clarify the differences a bit.

4. Your CTA - "Make the Switch". From what? What if they are new to WP and WP hosting services? That CTA doesn't speak to them. I would also recommend a CTA that calls out a benefit and fits in with your messaging, e.g. "Take control of your WordPress". On the pricing page, the CTA is "Unleash your WordPress".

5. Since your pricing only includes one plan, I would move it to the homepage and remove the plan name. I would also move the 8 features to the homepage from the pricing page. They're tucked away where people may never read them.

Thoughts on design:

1. As mentioned by @kengu_rut, there are too many variations in font styles. On the FAQW page, some answers are serif and some are sans-serif. The sizes are different between them.

2. I'd drop your logo size down a bit. Right now it's the second most visually weighted thing on your page. If you're going for sales, you want the CTA to be the most visually weighted element.

3. Your icons look like more than one set. Maybe they were found on Noun Project or something similar? They have mixed line weights and solid/outline styles. Try using one set so that the design feels cohesive.

4. The theme and design of the Contact page is different from the other pages. The page header is missing. The form width on a large screen causes the text above the form to be oddly aligned.

Overall, I think some white space would help with the notion of it being cluttered. They copy needs some focus on who exactly it's speaking to. Think of having a conversation with the only customer you can ever have. What would they ask/tell you and what would you ask/say to them? Write your copy from that perspective and I think it will be clear.

Good luck!

Hi!

When i visited your site, my focus was all on that big header. In my opinion it's too big to read, but somehow i just stare at it. 🙃

Also in "Included in the plan", i would like to see icons. Like Cpanel name with icon (cpanel or general one) etc. That way it would look more "full" and better first second impresion.

Hope that helps 🤗

hey Mehdi,
What usually bothers me in websites is when the sizes of texts and font styles vary a lot (I spot at least 7 different sizes), and I would say if you want to leave all the info, give it some more space on the page. There is also this blank space between the footer and the last block. Feels like you've done the landing page through some sort of a constructor, is it true?

I think your main offer is clear, but here are some improvements:

• The design of the comparison with competitors looks like 3 pricing plans that you offer. Maybe change the design to a table rather than the cards.
• The ending of the landing page is pretty abrupt with a white block at the end. Maybe change the whole to design to a single page theme.
• The pricing page has only one plan. So it is better to center it and remove the featured plan title. If you intend to have only one plan, then sell the simplicity of a simple pricing structure.
• Social proof is missing. Can you get a few reviews from early adopters?
• The registration page is lengthy with too many fields. See if you can reduce the number of text fields. Can you use the email as a username for example?

I hope that helps.

Here's my feedback:

• Your smooth scroll plugin/code is buggy and scroll is shaky in Chrome.
• Your typography require a lot of work.
• Your sections require more vertical spacing.
• The button in the first 2 pricing plans is empty.
• "Lowest Price" text doesn't need to be so large and before the price.
• The internal pages are also not very well designed.
• All in all, I don't like the design and content. It still requires a lot of work in my opinion. It's not professionally designed.