There's the whole storytelling around Gabi the Goat to build in a website. I used Shopify with a theme built from scratch to tell the story of Gabi and advertise the toy and the t-shirts.
I have decided to outsource the fulfillment to SendFromChina (https://www.sendfromchina.com/) Since they had competitive prices and an integration with Shopify.
As soon as the store was live and advertised on personal social media, I got 25 orders!