All hands on brand

Started reviewing ideas yesterday, but only today started working on the brand.

First things first: decide the name.
Ran a selection of names through friends and family to avoid only English-natives. Got VERY different opinions on the same names and confirmed that early feedback on work in progress is a good thing. Helps filter out the wheat from the chaff and it all boiled down to a couple of options.

And the winner is Yummelier! Yup.
Resulting from Yum + Sommelier, as in someone (or something) you would ask for advice on great food/taste pairings.

Luckily, the name is unique enough (for better or worst) that I managed to grab the .com domain plus the matching real estate on major social networks. Woohoo!

Now on to building the visual brand.

I have to say that I’ve been reading what seems like a good book on the topic called Build a brand in 30 days. With this book (so far) I’ve learned that deciding the name was definitely not the first thing to do. There’s plenty more thinking and exercises to do when creating a brand. Now I might have to fudge it a little bit.