Isabel Woodford wrote with in-depth overview of our mission, traction and future plans in Sifted
https://sifted.eu/articles/gen-z-messenger-banking-zelf/
"Friction-free banking
There’s no doubting Zelf’s speed.
It takes seconds — literally — to open an account. After clicking on a launch link, a new conversation with Zelf pop opens on WhatsApp or Facebook and promptly issues users their own IBAN account number and virtual card, which they can transfer money to and ‘top up’."