Will Rasol

My dad showed me how to build a PC in middle school.. that lit the fire.

In highschool (late 90s) I built the foundation of a digital product platform for music licensing (SFR Beats) and in college built automated systems that eventually generated up to 6 figures every month.

20+ years later, I'm still obsessed with building assets - not jobs.

Now I'm building MRR Shield - right now a simple tool that helps SaaS founders understand their Revenue Risk Score in seconds.

Building in public.. focusing on leverage, recurring revenue, and long-term ownership.