Dr. Mike Rissanen

After building MVPs for startups for a decade, I started The Split Test Syndicate, a business idea validation service for B2B startups.

There's no point building anything at all unless YOU KNOW that the problem your startup is solving is actually valid.

Wondering why your intended customers are reluctant to buy from you? I can dig up the reasons, and use my research skills to analyze them, objectively.

My team turns uncertainty to evidence with data. We save money, time, headaches, sleepless nights, and most importantly, careers in case the idea won't fly!