Building IndustryLens — AI competitive intelligence for B2B teams. Bootstrapped. Previously ran a performance marketing agency for 11+ years. Sharing the journey of building in public.
Questions vs Signals
Most founders don't need more competitor alerts.
They need answers.
Questions like:
• Who's moving upmarket?
• What changed recently?
• Which competitors are expanding?
• Who launched something new?
The more I look at competitor research, the more I think the future isn't more monitoring.