8
Likes
14 Comments

Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar

Episode #010

The point of marketing is to draw new people in to your business every day, but how exactly do you go about doing that? Laura Roeder, who bootstrapped her business to $4M/year, explains how to build an audience.

  1. 2

    I listened to this episode when I first heard of IH (and was working fulltime), listened to it again few days ago and got so much for out of it (as I am at the 'build an audience' phase of my journey). Even wrote some notes to solidifying the learning

    1. 1

      just a heads up, I was trying to check out your link but it was broken.

      1. 1

        Fixed! seems I moved some stuff around. Thanks for the heads up @RealKelvinPerez

  2. 2

    My main takeaways:

    • Consistency is key when posting on social media

    • Collect user emails to build an email list

    • And send weekly newsletters

    • She ran ads from the beginning, spending $40,000 a month on ads

    • You don't need to be something new

    • Focus on seeing your business from the customer's perspective

    • If she had to start again fresh - she'd start blogging and first become a "thought leader" to establish a presence

  3. 1

    Ali Abdaal mentioned relistening to this podcast for actionable advice on building an audience so I checked it out this week.
    This conversation feels timeless and has a ton of great advice!

    The most valuable takeaways for me:

    • Start by teaching & coaching, then turn the most valuable instruction into a product.
    • In a growing market your product will get customers even if you directly copy your competition. The biggest challenge is getting people’s attention.
    • Build trust with your audience through consistency - be consistent even if you recycle content to fill your weekly newsletter.
    • The first link in a newsletter will get 80% of the traffic - make sure it’s the highest value thing!
  4. 1

    I'm listening to this is 2020 and i laughed when Laura said that people want to work remote, we'll 2020 introduced the world to how to work from home so going forward having a company that offers that and built around that to support will be a huge advantage for people, since they have experience it first hand now. Thank you for this interview with Laura. I've learned so much and this is proof of a statement that she made "Podcast are evergreen content".

    1. 1

      haha yeah! @csallen would be happy to learn that people are getting value out of his work from 3.5+ year ago. Even my notes are from 8 months ago, wow!

  5. 1

    Laura is awesome! The way she runs her business and Meet Edgar are incredibly inspiring. Glad she is doing so many podcasts every month! ;)

    Thanks, Courtland for interviewing her!

    1. 2

      Glad to see people going back and listening to this episode, one of my favs. @Christina, I'm in the process of finding podcast guests for 2018. Any suggestions?

      1. 2

        One company I am pretty sure is bootstrapped and that I find very interesting is brain.fm. Would be super cool if you managed to get them on the podcast. Very curious about their growth strategy as they are mostly B2C which is rarer than successful B2B companies.

        Then there is also Noah Kagan who I always enjoy listening too. :)

        1. 2

          I'm a fan of Brain.fm, I used up all my free plays and never paid though. Will reach out. Thanks for the suggestions!

          1. 1

            Just thought of someone else you could interview: Harry and Ed from "If no reply", they have other products too (eg. Hey Press).

          2. 1

            I will keep my fingers crossed they say yes! :) Who could say no to you though?! haha

  6. 1

    Courtland I enjoyed this podcast so much! Thank you Laura