Episode #023

Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"

Why do some products become habits? What keeps people coming back to apps like Facebook and Pinterest every day? Nir Eyal breaks down the step-by-step process any product can use to to become a habit, and we also dive into the ethical implications of this new super power.

Transcript

Courtland Allen 0h 0m 7s

What's up everyone, this is Courtland Allen from IndieHackers.com, where I talk to the founders of profitable internet businesses.

Today I'm talking to Nir Eyal, a serial entrepreneur and author who is perhaps best known for his book. It's called Hooked: How to Build Habit-Forming Products. I've read the book a couple of times now, and I thought it was great. If you haven't read it yet, I'm betting that by the end of this episode, you'll want to go out and grab a copy. As the title implies, it's all about how to build habit-forming products that keep users coming back on a regular basis, and who among us doesn't want to know how to do that?

Nir is an expert in this area, obviously, and I had more than a few questions after reading his book, so it was very illuminating to be able to sit down with him and ask him questions about how entrepreneurs can best take advantage of what we know about habit formation. He breaks down the exact processes behind how companies like Facebook are able to keep users hooked on their products, and also the science underlying it, which I personally find very interesting.

We also get into a discussion about the ethical issues surrounding the entire topic. As you can imagine, the things that we know about the brain today, and about habit formation, can be used for both good and bad. There's a lot of important discussion to be had about the gray area between the two, so I really wanted to pick Nir's brain on the subject.

Anyway, I had a lot of fun recording this episode, Nir is a super smart guy with a lot of insightful and practical knowledge for entrepreneurs to use, and I hope you guys enjoy hearing what he has to say as much as I did.

I'm here with Nir Eyal, Nir welcome to the podcast and thanks for coming on.

Nir Eyal 0h 1m 34s

My pleasure, thanks for having me.

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