What's up everybody? This is Courtland Allen from IndieHackers.com, where I talk to the founders of profitable internet businesses and I ask them how they got to where they are today so that the rest of us can learn from their mistakes and their successes.
Today I'm doing a first for the podcast and actually talking to two guests in the same episode. They are Peter Reinhardt and Calvin French-Owen, the CEO and CTO of Segment, respectively. Segment is one of the most popular platforms for collecting all of your company's analytical data in one place and then sort of rerouting it to wherever it needs to go.
At first, I thought I was flirting with disaster by having two different guests on the podcast at the same time, but it turns out that hearing the perspectives of two different founders of the same company is somewhere close to twice as insightful as just hearing from one.
During our conversation, Peter and Calvin began by sharing the story behind Segment, which really starts with numerous failed attempts to get their start up off the ground. They really had zero success early on and very little to lean on besides themselves, their third co-founder Ilya [and fourth co-founder Ian], and a rapidly declining bank account.
After that, we get into how exactly they found product-market fit and created something that people actually wanted to pay for. We also spend some time trying to put a finger on just why it's so difficult to understand, and internalize, and consistently apply broad advice like "make something people want" until you've both failed and succeeded at doing so.
I think the contrast between the way their business grows and the types of challenges they have to overcome before and after finding product-market fit really illuminates why it's so important to make that the first milestone you need to go after. All of these growth hacking techniques and sales and marketing skills really don't matter until people actually want what you've made.
Anyway, I find what these guys have to say very illuminating, and I hope you guys will too. So without further ado, Peter Reinhardt and Calvin French-Owen.
Okay, we're trying something different today, joining me on the podcast is not just one but two founders, Peter Reinhardt and Calvin French-Owen. They are the CEO and the CTO, respectively, of a very successful and popular analytics company called Segment. How's it going guys?
Want to read the whole transcript?
Join the Indie Hackers community! We're a group of founders sharing our stories, and we'd love to have you.