Episode #045

Turning a Vision Into a Massively Profitable Business with Max Lytvyn of Grammarly

Isn't having a vision just fluff? Doesn't every business need to start with the practical realities first? Max Lytvyn doesn't think so. In this episode he tells the story behind how he and his cofounder started with nothing but a vision, and used that to bootstrap Grammarly into a massively profitable business with hundreds of employees.

Transcript

Courtland Allen 0h 0m 7s

What’s up, everyone? This is Courtland Allen from IndieHackers.com and you’re listening to the Indie Hackers Podcast. On this show I talk to the founders of profitable internet businesses and I try to get a sense of what it’s like to be in their shoes. How did they get to where they are today? How do they make decisions both at their companies and in life in general? And what makes their businesses tick? The goal here is that the rest of us can learn from their experiences and go on to build our own successful companies.

By the way, if you haven’t yet, you should open up your browser and go to IndieHackers.com/podcast. You’ll find full transcripts of every episode I’ve recorded, including this one. While you’re on the website, feel free to browse around and interact with the community. We’ve got thousands of founders who are bouncing ideas off of each other, giving each other feedback and practical advice and swapping tips. So it’s a great way to avoid the trap of trying to build a business completely on your own. Check it out at IndieHackers.com

Today I am talking to Max Lytvyn. He’s a serial entrepreneur and the cofounder of a company called Grammarly. And I’m guessing that many of you have heard of Grammarly and might even be Grammarly users because they have over seven million active users every day. I found Max to be an extremely rigorous thinker. He’s not somebody who enjoys leaving things to chance. Instead he’s always forecasting, planning ahead, trying to figure out what pitfalls await him in the future, and how he can best avoid them in the present.

And he’s got a lot to say on those subjects that we can all learn from, but I also thought it would be fun to talk to him about something less tangible. So we spent a good deal at the beginning of this conversation talking about what it means to have a vision for your company. How do you come up with one, and whether or not it’s something that actually helps you grow your business or if it’s just some sort of fluff that you tell the press so you look good.

Anyway, it was fun talking to Max and hearing what he had to say. So without further ado, let’s jump into it.

Max, thanks for joining.

Max Lytvyn 0h 1m 47s

Thanks, Courtland. It’s a pleasure to be on this podcast.

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