Episode #074

How to Build a Complex Hardware Business by Starting Simple with David Rabie of Tovala

David Rabie (@daviderabie), the founder of Tovala, set out to build one of the most complex businesses imaginable: a hardware device, a software application, and a food prep and delivery service all-in-one. In this interview, we talk about how he approached this challenge one step at a time, from carefully crafting the minimum viable product and making the necessary sacrifices to get to the next step, to shipping a popular product to thousands of paying customers all over the country.

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