Sales Tips Every Founder Should Know with Steli Efti of Close

Episode #119

Steli Efti (@Steli) knows more about sales than anyone else I know. He's also the founder of Close.com, a profitable all-in-one CRM tool doing many millions in revenue, so he's the perfect person to answer the question: What should founders know about sales? So in this episode, my goal was to extract as many founder-specific sales tactics as I could from Steli. Whether you're growing a business now, or it's something you hope to do in the future, Steli's advice isn't something you can afford to miss.

Show Notes

  • [email protected] — email Steli and ask for his sales e-book!

  • Close — Steli's SaaS business, an all-in-one CRM tool

  1. 4

    Another awesome podcast episode with Steli! Sales is a big blind spot for me, so loved the great advice!

  2. 3

    Awesome episode, so much great advice.

  3. 2

    I think this might be the YC article by Carol Luong mentioned in the episode:

    Sales Advice for Technical Founders

    1. 1

      He also mentioned one by Jessica Livingston, it's hosted on Genius for some reason:


  4. 1

    Thank you for this. I took a page of notes that I am eager to implement.

  5. 1

    This is such a great episode! I keep listening to it every month :D

    Just a little request: I would like to share it with my non-native English speaker friends and it would be great to have the transcript available.

    Would it be possible to add it? Many thanks! 🙇

  6. 1


  7. 1

    The 1-2-3 method is a game changer. One of my favourite interviews!

  8. 3

    This comment was deleted 6 months ago.