The Indie Hackers Podcast November 4, 2019

Niching Down to Find Product-Market Fit with Ryan Born of Cloud Campaign

Episode #132

When Ryan Born (@_RyanBorn) first emailed me about becoming one of Cloud Campaign's early customers, I replied with a long list of reasons why I wasn't going to use it. Two years later, he's generating over $25,000/month in revenue and growing at 32% month-over-month! In this episode, Ryan shares he got out of his product-market fit rut by interviewing hundreds of people and learning more who is and who isn't his ideal customer. He also discusses the advantages of picking a niche, the ins and outs of running Facebook ads profitably, and how dipping his toe in the water of numerous marketing channels helped him discover which one was worth diving into more deeply.

Show Notes

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