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Fame, Focus, and Billions of Pageviews with Evan Britton of Famous Birthdays

Episode #188

Evan Britton (@Evan_Britton) runs a massive website focused on digital celebrities called Famous Birthdays. It gets multiple billions of pageviews a year, has dozens of employees, and he bootstrapped it to profitability without raising a dime from investors. They key to Evan's approach is his laser focus. He says no to almost everything, including the most obvious of opportunities. Instead he prefers to "stay in his lane." He'd rather make one thing great than do a mediocre job at 4 or 5 different things. The story of how Evan made Famous Birthdays great is one of fame, focus, ambition, patience, and just a little bit of luck.

Show Notes

  1. 2

    What is the copyright policy for using images of online celebrities? Does Famous Birthdays have to reach out to each one to get permission to use their photo?

  2. 2

    Such a weirdly successful niche, I've never googled a celebrities birthday (also I've never heard of half those celebrities) but apparently billions of people a year do! Good for Evan for seeing the potential and tackling it. Makes me wonder what other niches out there need something like this.

  3. 1

    Fanatic interview! Fantastic platform!

    In addition to the copyright of celebrity images question, I have another question (perhaps it was covered and I missed it) .....

    What SEO strategies are used (if any) to promote the site/platform?

    Thanks for the valuable insights. Now I just need to narrow my focus ;)