$0-$1 took 10 months. $1-$30k took 12 months

For 10 months I tried different app ideas, marketing channels, product changes, and pretty much whatever I could think of to get this to work.

It took 10 months of real effort and working on my ideas full time just to get my first paying customer.

That’s 10 months of effort for $20.

It was incredibly hard to reach that point, and it was the greatest feeling in the world seeing that first Stripe notification on my phone.

But once I crossed the 0 → 1 gap something changed.

1 month after getting my first paying customer I hit $1,300.

3 months after, $1,500

6 months after, $10,500

12 months after, $30,000

In the beginning I had to fight for every user and paying customer. The market was competitive and I had no social proof or following. Getting my message through all that noise wasn’t easy.

But eventually someone gave my product a shot. One user grew to a couple, I got a little bit of social proof, and it became easier for new people to give my product a shot.

I put all my effort into serving my first customers well, listening to their feedback, and helping them solve their problems. This led to them recommending my product to others.

And just like that real growth began.

I got to know my target audience better, figured out which marketing channels led to results, and where I should double down to keep growing.

It got easier.

If you’re in the 0 → 1 phase right now, you have to keep going.

I know it’s hard right now. It’s the hardest part, and I say that from my own experience.

And I can also say that if you don’t quit, you get to see the other side of it.

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