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0 - 2 Paid Users in 1 Week: How I Secured My First Customers (Wins & Fails)

0 - 2 Paid Users in 1 Week: How I Secured My First Customers (Wins & Fails)

Like any indiehacker, its totally fair to feel nervous and lost once you hit that launch button. You worked hard on your idea and now you're hoping others see its potential as well. Here's exactly what I did for Snipowl and how you can steal the exact tactics to get the same results!


Here's What Gave 0 Results ❌

Posting to Directories

Now this might be worth long term,however if you want to get fast results - directories are not the answer. The time I spent filling out forms could have been used for actions that brought more results. Majority of the time ,your post will be placed on a waitlist and it wont appear until weeks later - unless you fork over $$$

Promoting in Slack/Discord Channels

I tried to post in niched channels and reached out to other people in the group. I found lots of the groups were just ghost towns, so any activity in the group was barely noticed.


What Gave Me Results ➡ X/Twitter ✅

Here's Exactly What I Did - Steal These Tactics Now!

Build in Public

As I built my idea, I would share each step and make a post! I would share changes, new features or goals. When I first started as a indiehacker, I never showed any of my work and looking back it hindered my growth. People love hearing your wins and fails (You're reading this post aren't you?). You get to connect with awesome people and market your idea from the beginning.

BONUS TIP: You can also ask for feedback to make your idea even better.

Posting in Communities

I had zero followers, so who was going to see my posts? I found posting in communities to be a game-changer. I could extend my reach without a following and target my posts to the right people. Look for communities that have your demographic and connect with them. Even better combine this step with the tactic above.

Share in Engagment Posts

X/Twitter are filled with "engagment" posts that get seen by thousands of people everyday. Typically, the original poster asks you to share your project in the thread and all you need to do is reply. Its a win-win situation! As your engagment helps boost the post for the original poster and your project can be seen by more people.

BONUS TIP: When sharing your project, Attach a video or photo to make your reply stand out.


That's exactly how I got my first 2 customers for Snipowl and it happened within the first week of launch. If you have any questions, let me know and I am happy to help!

on June 15, 2024
  1. 2

    Congrats! The first customers are unforgettable

  2. 1

    You can try the Hacker News channel on Y Combinator.

    1. 1

      You're right! Its on the list

  3. 1

    Congrats! You should also try Reddit, it's been a great source of customers for my product. Make sure to follow the rules of each sub and everything should be fine.

    1. 1

      Hey! Along with posting here last week, I also posted on a few subreddits similar to indiehackers.

      Decent traffic, but I did notice either people were trolling or weren't as tech savy compared to the people here. This resulted in a lot of questions that I thought were straight-forward/low level.

      Still responed best I could and tried to be helpful.

      All a learning experience at the end of the day.

      1. 1

        This is the issue with Reddit :/ Many people don't like paid products and expect everything to be free and/or open source.

        However, you get great exposure and, with a little bit of luck, can gain some clients, it's more of a numbers game.

        Try not to advertise too 'hard'. Instead, write about how you built your product, the challenges you faced and how people can avoid the mistakes you've made. I've seen pretty good results doing this on Reddit.

  4. 1

    Solid tips! Twitter feels like a nut I am too scared to try and crack; I would love any other advice you have on getting started building publicly on Twitter!

    1. 2

      Honestly the best way to start, is literally posting anything!

      When I first started, I talked about what I was building, what interested me and progress I was making. I also would just respond to other posts which kinda built the habit before i made my own posts

      The fastest way to learn is to make mistakes.

  5. 1

    Twitter is a great product, in many ways.

    I'll try

    1. 1

      indeed, theres already a whole community out there similar to indiehackers!

  6. 1

    it's useful, I'll try.

    1. 1

      Give it a shot! Im sure you see results fast

  7. 1

    Pretty impressive tool and I love the simple UI.
    It works really good!

    1. 1

      Thanks mate, could I message you somewhere?

  8. 1

    Awesome start, @NathanMC. It's a big win getting over that fear of launching publicly (& even bigger asking someone to pay for your product).

    I'm interviewing solopreneurs for my podcast, Free Founders. Would you be interested in sharing your journey on the show?

    1. 1

      Would love to talk about this further, how can I contact you?

      1. 1

        Best thing to do is book a time in here:
        https://calendly.com/henry_latham/podcast?month=2024-06

        I'll then email you with next steps and an outline to review before the episode!

  9. 1

    Thank you for sharing, it's worth considering. 😊

    1. 1

      Of course, hope you learned something :)

  10. 1

    I replied to your twitter post 😄