12 months ago: started writing in private to "find my voice"
10 months ago: realized best way to improve is to publish
Last week: crossed 5000 subs!
First, # subs is a vanity metric without digging deeper:
Good advice: sweet spot is the intersection of what you know, what excites you and what others want
However: when you start, it's hard to know what others want! So focus on what you know and what excites you
Optimize for the starting line, which is simply hitting publish
Experiment with different communities where your content is relevant (e.g., reddit, FB groups, slack)
Relevance >> reach for cold start. When you have 0 audience, hard to crack follower-based channels like Twitter
Organic growth = holy grail, but doesn't kick in until AFTER you have a solid base of engaged readers
How I cracked cold start:
Small can make you mighty!
What have you uncovered that nobody else is saying?
I enjoy sharing unfiltered POV on navigating PM career, hypergrowth startup and solopreneur life - turns out many people find it refreshing!
Embrace your hard-earned perspective
Just like a product, you can have an amazing post that goes nowhere because there was no compelling hook
You have 5 seconds to get people's attention. Write a great post, but don't forget your invitation
My best-performing subject lines:
Be entertaining or practical - ideally both! Choose your verb with care
If you're not enjoying the journey, why do it at all?
Key inputs: engaged audience that trusts you x product designed for them
Happy to take questions and feedback!