$0 to $10K MRR in 12 Months: 3 Things That Actually Moved the Needle for My Design Agency

From a business/financial perspective, that point often has the biggest compounding effect. Longer client lifetimes stabilize revenue predictability and reduce pressure on constant pipeline generation something many agencies underestimate early on.

I also found your note about commenting as a visibility engine interesting. It’s similar to relationship-building before transactional intent exists familiarity lowers friction when timing aligns.

As you scaled toward $10K MRR, did you notice operational complexity (communication overhead, delivery coordination, etc.) becoming a limiting factor, or did team autonomy absorb most of that growth pressure?

Thanks for sharing.

yes 100% true

This was refreshing to read. The ‘over-delivering until it hurts’ section resonated a lot. Everyone talks about acquisition, but almost nobody talks about keeping clients for 10+ months. That mindset shift alone is worth the read.

Your focus on deliberate outreach (100+ comments/day), over-delivering for clients, and hiring for initiative feels like a real, practical playbook that could genuinely help scale any design agency’s MRR.

This is a refreshing change from all the typical advice like “optimize your site / run ads”. ~

Most people do not expect a twitter point. Thinking of it as a comment engine instead of a posting engine is such a shift. When you respond to your ideal customer’s post regularly, you become familiar with them before you ever pitch – which makes it pre-sales but without the feeling.

The retention rate for 10 months can be explained with more efficacy by over-delivering until it hurts rather than any expert tactic and roadmap. Most agencies are obsessed with getting clients, not impossible to fire.

It also touches upon hiring for the initiative. Once you halt acting as the bottleneck, it begins to feel like a business and not a job.

I wonder – back when you were posting 100+ comments a day, how did you go about deciding where to comment so that it actually translated into clients, and not just engagement.

This was a really insightful read! I love how you didn’t just share high-level theory but included concrete actions like using Twitter as a sales channel, over-delivering for clients, and hiring for initiative — that’s the kind of real playbook most founders overlook. The emphasis on retention and genuine connection really stood out to me 👏 Thanks for sharing your journey so transparently — that’s the kind of practical strategy many of us can actually take away and apply.

Congrats bro !!!

Congrats! That's a huge milestone. I am curious: How did you have the time for 100 comments per day AND the build? And follow up question: did you take the leap and go full-time? Or did you do this partially while working a full time job?

These are the issues I'm running into. It's tough out here. My Twitter is mostly turning into a build log, and it's difficult to find my ICP on Twitter specifically without drifting into the PE Bro/SaaS founder bro algorithm (not my ICP).

What an incredible journey — huge congratulations on everything you’ve achieved along the way! Your article was genuinely eye-opening and packed with insight. Thank you for sharing it so openly.

Congrats on your achievements through the journey! I found the article interesting and quite insightful. Thanks for the post!

This post came at the perfect time. I’ve been stuck under $5K MRR for almost 2 years and was starting to think it’s just ‘normal’. Seeing your shift in mindset + concrete actions (100+ comments, over-delivery, initiative-first hiring) makes the path feel much clearer. Thanks for sharing the real playbook

Congrats on the journey from $0 to $10K MRR! I like that you didn’t romanticize it — 100+ comments a day and hiring for initiative sounds intense but real. Do you have any examples of questions or angles you use when you comment so much without sounding spammy?