Hey all I recently launched a SaaS product called Turbo Pitch (https://turbopitch.live). Its been over a week. I launched it on product hunt, doing a bit of linkedin post and some reddit posts. Many people told me its a good idea but no one is willing to pay. I want genuine feedback what did i do wrong? If everything looks good then has it do with marketing? I am a developer so i don't understand much about marketing so I am looking for advice from experienced people.
Thank you
I would say:
Hi there!
I feel that the idea behind your product is good, but it is the marketing strategy that's holding you back.
I think you have a basic idea of who your target customers are, even I have seen people hiring freelancers to make pitch decks for them through UpWork and all.
Talking about your marketing strategy, I suggest you hire growth hackers (maybe even interns who have good ideas) and start experimenting with different marketing strategies for reaching your clients.
LinkedIn and Reddit are good choices of platforms for marketing your product since they are more business-oriented than Facebook/Instagram.
Also, I suggest you get some copywriters that can write actionable email copies for doing cold emailing campaigns to your prospects. In case you don't know where to find prospects, there are many tools in the market doing this. Aeroleads is a good example of such a tool since it specializes in finding contact information of businesses and business people through LinkedIn and costs a lot less than most of its alternatives. Just go to LinkedIn, and look for recently launched startups (try and use the search filters for further refining the search query) and Aeroleads will automatically produce the contact information of everyone that appears in your search results. You can get a team of interns in place that can qualify these leads for you and select the ones that have a higher chance of converting into clients, then the tool will build a separate email list with only those finalized prospects. This strategy could be more effective rather than building lead magnets, landing pages, and SEO since those do not come with a guarantee of success, and finding discoverability and clientage through them is a long and hard procedure.
I wish you the very best!
In a general sense, my feedback would be that your landing page is too much about your product and not enough about the customers.
Here's what I would do:
For example (very simple example taken mostly from your website with a few tweaks):
-Your target customer might be a small dev team or independent freelancer, etc.
-They struggle landing deals because of their sales pitch
Heading -> Let AI build winning pitches or something along these lines(good suggestion from @devarshmavani)
Supporting info on page should NOT be -> Turbo Pitch does x,y,z
Supporting info on page SHOULD be:
-Spend less time building pitches and more time winning clients
----then say how -> (turbo pitch builds this for you in one minute or whatever you want to say to)
-Show your visual demo
-Get a few friends or family or anybody to use it for free and give real examples on your website then
-Use testimonials from your first few users when you get it.
---
I would relaunch on PH and other places after a few users can attest to the success of it :)
Good luck!
The pricing isn't clear. What is one credit?
1 Credit means 1 automatically generated pitch.
Then it should say that.
It's a good product, a good idea, and a good concept. But I think you need another concept for your website, a concept that emphasizes the benefit of the product to the customer, not a concept that emphasizes the features of your product.
Give it for free to first users and open a conversation with them about the value they got? then for next customers charge way less than the perceived value
Is your product using any kind of AI?
Yes it is
The problem is not your product but the website copy. Currently, your copy is telling the feature, not the value.
Turbo Pitch For Freelancer. ----- This is your current heading.
Let AI build winning pitches ----- This is my suggestion.
Which one do you think makes more sense?
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