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5 Comments

#002 - Please Rip Apart My Pitch (2-min)

My partner and I had a chat yesterday.

Biggest takeaway?

We committed to charging up-front.

We don't want to end up with the bureaucratic nightmare of begging 20 businesses to pay after six months of work.

We're setting the expectation early.

So, how will it work?

Well, I'm building an employer branding board that profiles companies and their dev teams.

Each company that onboards will get value immediately.

Assets like:

  • Quality custom content to use in their outreach
  • Promotion of their profile (Hacker News, dev .to, /subreddits, podcast, etc.)
  • Quarterly updates to their content
  • Quarterly metric reports

Those are all valuable assets they'll get right away.

And I've heard it a million times: "As soon as you provide value, charge."

So we're gonna do it.

Here's the pitch:

So a normal jobs board charges $149-$299/mo to post one single job.

You pay and hope the perfect dev shows up on their normal site, finds your job, and applies.

When they don't, you're right back where you started — paying $299 for another 30-day slot hoping the right candidate shows up.

We think that's silly.

With us, you never end up back where you started.

With us, you get a quality custom profile, video, and podcast to use in your own outreach.

And you get promoted in 12+ dev communities, a daily active ally in those dev communities, quarterly profile improvements as well as performance metrics emailed to you monthly.

This is the relationship you really want.

So look.

We know a single post on a normal jobs board is $149-$299. And we know how much more you're getting with us

so we're asking for $50/mo paid annually while we're in beta.

And obviously, if you're not happy in a few months, we can refund it no problem.

Knowing all that, the question now is: are you in?

What do you think? Will it work?

Cheers,

  1. 1

    This is not a pitch. To be frank, it's not really clear what it is as the information presented has multiple objectives. It appears you're trying to educate me on my own problem, then make assumptions about what I really want, then admit you're just getting started so the price is cheap. Price has no place in your pitch. A list of benefits has no place in your pitch. A pitch is a story.

    I have no idea if any of your informaiton is factual, and as a side note question the value of a podcast in this scenario, but ignoring all that I would suggest something more like this:

    Stop throwing away money only to have your job postings get lost in a sea of listings on an overpriced job board. With [company name] your jobs are posted in the online communities where your potential candidates live their lives. You get to see how posts are performing, and receive creative content to use in your own social channels. Sign up today to have one of our experts find your next candidate.

    1. 1

      Thanks, Betilfan! I like the story point. That’s cool.

      But Hmmm... So this is when I’ll ask them to pay. So I’ll need to have price in there.

      I envision this’ll come up during a phone call. I think I wasn’t clear on that.

      1. 0

        Your close is separate from your pitch. First, you need to get them to say yes to the idea/product. Then you get them to say yes to the price. A second yes is always easier than the first. Sales 101 my friend.

  2. 1

    It's a bit long, where do you plan on pitching?

    1. 1

      Going to outreach to companies to set up a phone call. At the end of the phone call this is when I imagine something like this happening.

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