Hey, Allie LeFevere here.

Hey, Allie LeFevere here. I've spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer's experience is unforgettable, unconventional, and most importantly, un-boring. Prior to starting my humor marketing agency: Obedient, I was the VP of Engagement at a Chicago-based startup, then jumped ship in 2014 to full-time run my first business (Shamelessly) developing innovative programming for big whig companies like Dell, AT&T, and Trunk Club and individually to 9,000+ everyday folks.

I believe that anyone can build a vanilla business, but suggest you grow a pair if you want to garner obsessive brand enthusiasm and actually make a dent in your market. I also live and die by this should-be-common-sense-but-sadly-isn't marketing principle: delight the pants off your customers, because if you don't, someone else sure as hell will. You can hang with me anywhere on the interwebs at @allielefevere.

#hello-world