1
1 Comment

[Question] B2B vs B2C - Which one to target first

[Question] B2B vs B2C - Which one to target first

Hello Fellow Hackers,

I want to validate a Retail Idea: It is applicable to both B2B and B2C scenarios but B2C market is already very crowded with other options and as of now I can't think of a way that this App can bring a significant differentiation.

However, the App can really differentiate itself from the competition in B2B space.

Here is my confusion:

  1. Based on above info - Which one to target first B2B or B2C?
  2. Which one will be more promising to suppliers?
  3. How to approach B2B validation - Can I just start emailing/connecting on LinkedIn with different people about the Idea and see if there is any response?

Thanks for the help.

on February 8, 2019
  1. 1

    There is not much in the way of SAAS for retail or CPG. This is the only "online trader show" that connects, folks that make CPG products and buyers at retail stores. https://www.rangeme.com/ B2B

    Personally, I think CPG is a headache. It is a really tough industry because it is so far behind tech wise.

    If you are looking to something B2C, https://www.brandsnob.co/ connects suppliers with Influncers to make content for their ads and is a app.