Ask IH: Email or Desktop Notification, what's the least obnoxious?
Ask IH: Email or Desktop Notification, what's the least obnoxious?
I've considered both for my Web app, currently my email notifications are just once a month, but for more frequent notifications (I've yet not implemented) I believe emails are just ineffective and obnoxious.
What do you recommend?
Desktop notifications are less obnoxious (but still obnoxious enough that I disable them). Knowing nothing about your app, I'd say use notifications and give users an option to receive notification emails.
Hey @alchemist because my product, Clarify, is low-touch users will likely engage a few times a month. So there are a few things I've (and will) implement(ed), as of now I have one monthly email reminding users that the EOM is coming and to not forget to log their professional achievements.
The next email will likely include a summary of their achievements and will be triggered every 6 weeks. However, I wanted to see what's the best way to implement these that would be less obnoxious.
As a user I'm already hesitant about receiving more emails or notifications, but I've never had hard numbers on the maker side on which exactly gets higher engagement numbers.
I think it depends on the urgency of the message and the desire one might get when receiving it.
Eg. A new private message from a close friend vs advertiser, a new order vs a new feature that one mostly doesn’t care about
As of right now they primarily serve as reminders. So for example I have one email trigger implemented on the 28th of the month reminding users to come back and log their professional achievements. These serve more of a direct purpose than marketing.
Why not both?
Once a month using email, and more frequent notifications using desktop.
But, then again, depending on the frequency, people may turn off whichever is more frequent. But it also may depend on the content of the notification or a good title to catch the user's attention.
Definitely agree with this, I'll give it a go and see which of the two notification types works best in terms of engagement.