1-sentence value proposition (Draft)
Can you explain your startup to your grandparents?
If not, you will struggle with your marketing.
Below, are great 1-sentence value proposition drafts 👇
We enable/empower/help [ICP] to [Main Result] by [Solution]
We, [company XYZ], create software/platform for [ICP] that enables/empowers/helps them to [Main Result] by [How]
Your 1-sentence value proposition is key for all your sales and marketing communication.
Some examples of where to use your 1-sentence value proposition:
- Sales emails
- Onboarding Email sequences
- Cold Calls
- Content Marketing
What’s your 1-sentence value proposition?
Comment your 1-sentence value proposition on the Linkedin Post
I will review each of them for free.
It's funny I see this post. I just went through my website this morning, trying to sharpen my copywriting.
I think my 1-liner would be something like:
We help Freelancers to be more productive by providing software where they can plan their day.
But it could also be:
We help Freelancers achieve their goals by helping them plan their day using Planzer.io
Hmm, it's good exercise, it's not easy. 😃