1 simple strategy to send very targeted email messages

When someone signs up for your topic X lead magnet, immediately tag them to profile them.

E.g.

Peter opts-in to get your blogging guide, tag him with "blogging".

John opts-into get your SEO guide, tag with "SEO".

This way you keep your email list neat and tidy.

And your emails become very relevant and on-point.

Want to email about blogging → send to those tagged with "blogging".

Want to email about SEO → send to those tagged with "SEO".

Do you segment your subscribers? If not, why?