1 week post-launch: 25 signups, 0 sales. Here's what I got wrong and what I'm changing
I launched Vicket last week a white-label customer support system for SaaS developers. Here's the honest debrief.
The product: Embeddable support components (React, Vue, Svelte) installable inside your app to get automated workflows, ticket scoring, knowledge base, team-based visibility scopes. Think Intercom but built to live inside your product, not alongside it.
The numbers:
6 months of building
€90 in costs (mostly infra)
ProductHunt launch ✓
Posts on LinkedIn, Reddit, Twitter ✓
25 signups
0 paying customers
What I got wrong:
I posted to everyone instead of talking to anyone. 25k views on LinkedIn but zero calls, zero DMs, zero conversations. Broadcast ≠ sales.
My social proof was friends and students. If you're selling to founders and developers, testimonials from CS students don't move the needle.
My hero copy talked about features, not the problem. "White-label customer support platform" cool, but so what?
What I'm changing this week:
Rewriting the landing page around the actual pain (embedding support without losing your brand or your budget)
Emailing my 25 signups personally to understand why they haven't upgraded
Doing 1-to-1 outreach to indie SaaS founders instead of broadcasting
If you've built something and navigated the 0→1 sales phase, I'd genuinely love to know what worked. And if you've ever struggled with integrating customer support into your product, I'd love to hear that pain it's literally what I built this for.
