10,000 visitors, 40 leads. The door is open but almost nobody's coming in.
https://pipelinegrader.com/insights/high-traffic-zero-pipeline
Traffic goes up, pipeline doesn't. The average B2B site converts 0.3–0.8% (Benchmark is 1.5–3%).
Three quiet killers: homepage about you not them, only high-commitment CTAs, social proof that proves nothing.
What's actually moved conversion for you?
"A 0.4% conversion rate with 10,000 visitors means your traffic acquisition is actually working, but your landing page is leaking revenue like a sieve. The door isn't just closed it's actively turning people away.
As a conversion designer, this usually comes down to three classic friction points: a weak or confusing hero-section hook, a buried Call-to-Action (CTA), or a lack of immediate visual proof above the fold. I just ran a quick visual audit and sketched a 2-minute alternative wireframe layout that can help plug this leak. Sending it if you are ok with it