10 Mental Models that will help you to find your First 10 Customers.

I find mental models to be such helpful frameworks for making sense of the world, and I think that their value across disciplines is as useful to business builders as it is to anyone else.

If you are a fan of Mental Models (read: love nerding out on Mental Models), I wrote up a list of 10 Mental Models that will help you to find your First 10 Customers. Most of these are insights gleaned from my guests on The First 10 Podcast, and include:

1. Initial Conditions
2. First Principles Thinking
3. Inversion Principle
4. Incentives
5. Pareto Principle
6. Simplify
7. Multiply by Zero
8. Confirmation Bias
9. Selection Bias
10. Discomfort Razor

https://www.conormccarthy.me/blog/10-mental-models-that-will-help-you-to-find-your-first-10-customers