10 Most-Recent Growth Tactics you can Implement this Week!

Hey indie-hacker community! I'm new to the community here and run SaaSwrites to help indie hackers with marketing and growth.

I did some research and curation for about 7+ hours to help you find +10% growth for your SaaS product 🤓 Thought it might help to share :)

Here you go -

1. TikTok ads are on fire!

TikTok ads seem to be in a rage! The best audiences on TikTok are broad interest audiences and lookalikes. No media buying hacks are necessary. You need a simplified account structure and most importantly - a really great product backed with some really good ads.

2. Cold emails work for a reason.

Cold emails work. However, there are certain aspects to cold email that needs experimentation + hyper-understanding of your customer + super personalized messaging.

3. Content marketing as a SaaS founder is tough.

Content marketing as a SaaS founder is tough. There might be weeks/months before you see any results. As a beginner, it can feel that you are making lots of mistakes when you see minimum growth. But every good thing takes time. That's the difficult part!

4. Community is the next wave in the SaaS industry.

The 2020-2030s will belong to the entrepreneurs who can help build authentic communities. Having an engaged SaaS community can reduce churn, impact upsells and continue subscriber growth.

5. Copy Editing > Copy Writing

Copywriting is more about editing and customer research than writing and creative thinking. Your copy hammer hits the customer nail when you tweak those slight final edits that produce maximum results.

6. Waiting to do email marketing?

If you have around 10 customers, you can begin your email marketing. You do not have to wait for 1000 subscribers. You've got a list? Start sending them emails now! Your customers to your indie-made tools love hearing about your effort and growth on your own product.

7. Do you have a great About page?

As per the latest SEO updates, Google is giving a lot more importance to what your About page says. It's a great way to acquire customers and reduce churn too. The higher your personalization on the About page, the deeper your customers connect with you.

8. Sales are great to get competitor customers.

It's very easy for a SaaS product to have competition. It's super easy for you to find their ANGRY customers! A lot of folks suggest Capterra and other review sites, but a simple question to your prospect asking how they do what they do now, and what problem they face can help you uncover so much. If they use a competing product and they talk about problems, you have a winner who's ready to pay.

9. Working on SEO now does not mean you will get customers today.

You work on SEO now so you can organically find customers after 12 months. If you are an indie SaaS maker, focus on having another source (like Google Ads, cold emails, etc) to find leads that complement your SEO strategy.

10. It's wise as a SaaS indie-hacker to focus on one social media channel.

It's wise as a SaaS indie-maker to focus on one social media channel. There will be no surprises if you leverage TikTok as your organic social media channel (great if you can do paid ads). TikTok is gaining momentum that is so fast and early in the curve that it might beat the OGs in the near future. Get rolling with the TikTok train while it is still gathering pace.

That's it! Hope you find this helpful!

What tactic resonates the most with you? What's working for you right now with your SaaS growth? Let me know in the comments!