10 non intuitive insights to increase email performance

1. Check your DNS records. Pay special attention to DMARC and BIMI.
2. Use smart delay between emails for cold outreach.
3. If you want to share to share links in your email in a safe way, they should be from the domain you send your email from.
4. Keep 2 ESPs for better reach (risk-averse).
5. Email should fit one phone screen (50% of emails are read from smartphones).
6. Scale your outreach through the number of mailboxes, not emails.
7. Get separate domains for cold and warm emails.
8. Get a look-a-like domain for your cold outreach that directs to your mail domain.
9. Regularly perform an email deliverability test.
10. Check your templates for spam words.

These hacks were covered in detail in our recent webinar, I drop a link here: https://youtu.be/1flUyxP3b3g
Sooo what other tips you consider vital to get into the inbox?