10 Online Reviews Statistics for 2022 + Bonus
Here’s a list of 10 insightful stats to further reinforce the significance of online reviews in your customer’s buying journey and your company's growth.
- 9 out of 10 consumers read online reviews before buying (Trustpilot)
- 80% of shoppers use their smartphone to check reviews outside stores (OuterBox)
- 92% of B2B buyers are more likey to do business with you after reading a trusted review (G2 and Heinz Marketing)
- 83% of customers trust recent online reviews more than older ones (Podium)
- 58% of consumers are willing to spend more on brands with great reviews (BrandRated)
- 93% of shoppers won’t buy from businesses with less than 3 stars. 54% of shoppers won’t buy from businesses with less than 4 stars (Brightlocal)
- Customers are 50% more motivated by online reviews than by special offers (Bizrate Insights)
- Customers are 21% more likely to leave a poor review after a negative experience (ReviewTrackers)
- Google removed 55 million fake reviews in 2020 and 75 million in 2019 (Nearmedia)
- 94% of consumers avoid businesses that have been badly reviewed online (Forbes)
Bonus!
- Customers who give a Net Promoter Score (NPS) of 7 – 10 have a 24% higher Customer Lifetime Value and are more likely to leave a positive review online (zenloop)
Reviews are important, this can't be denied.
An excellent method to quickly generate customer reviews is by running an NPS survey and asking customers to give a review.
- Capture customers’ NPS score at a particular point in the customer journey – on your site, via email, or both
- Create a segment for Promoters (customers who score 9 or 10 out of 10)
- Send a link by email and ask Promoters to leave an online review
This way, you enable customers with an already favorable opinion of your brand to leave a positive testimonial in a few clicks. Many companies use CX platforms like zenloop to accomplish just that
Lots of customers, especially those with good experiences with your brand, don’t even think about giving your company a review.
So give your customers a gentle nudge, and ask.
