10 Tips to Be the Product of the Day on Product Hunt

If you have no idea about how to launch a product, what to do while getting ready or even where to start- this article is for you. Keep reading 👇

We launched BeforeSunset on November 2, 2022, and were the #3 product of the day. Let’s dive into the tips and tricks! You can ASK ME ANYTHING!

Before we start, with this launch, we gained:

932 upvotes (Currently 1097 and counting)
1300+ website traffic between November 1st and 3rd
124 signups as of November 7th
We continue to get website traffic of 250-300 a day.

Be Active on The Platform 🤺
Being active in the discussion part as a whole team beforehand provided us with great feedback. It is a literal 24-hour battle- the more people you reach out to, the better.

We also reached the people we engaged with on Twitter and Linkedin, and let them know we were going to launch soon.

Get in Touch with People 💻
As mentioned above, you need to reach out to people and let them know about your upcoming launch. Something we did was to search for products similar to ours, to see with whom they interacted. But we gave up on that soon because they were not very active.

Then, we began to keep up with the latest launches. We reached out to people who gave upvotes and commented on launches before our date.
We contacted around 800 people with this method, asking them to give us feedback when we officially launched. 300 people stated that they would check out BeforeSunset on the launch day. This was our list of supporters.
An important thing to remember is that you need to write the names of those people down somewhere so that you don’t reach out to them again which can be very disturbing.

A little note: There may have been some people to whom we reached out twice since we worked really hard. Sorry 😅

Use Social Media 📲
Both before launch and during launch, social media can make a difference. Announce on all social media channels that you will be launching soon. Then share your milestones with your community on the launch day.
Not only Instagram, Linkedin, Facebook, and Twitter but also share your launch on communities like Discord, IndieHackers, Slack, and Reddit. We didn’t get much interaction from there but it was worth trying.

Create an Upcoming Page 📄
It’s so important to keep in mind that creating an upcoming page isn’t enough by itself. You have to pay an amount of money to make your product visible on the upcoming launches page.
And that is also not enough. You need to decide on a catchy tagline and a logo design. They will do the job of catching the attention of people.
Note that the upcoming page stays for at least a month. So you have to create your upcoming page according to the launch date to get the most out of your audience.

Hunt the Hunter 🎣
We wanted to increase our chances of being noticed and also make it to the top of the products of the day list- that’s why we decided to go with a hunter. Don’t forget to provide your hunter with the necessary information like:

name — clear & easily searchable (less than 60 characters)
tagline — catchy & clear (less than 260 characters)
logo — make it move so people notice
video — optional but highly recommended to get in touch with the audience in a sincere way
images — they should be outstanding

Still, you have the option to play the role of a hunter yourself. If you want everyone who follows you to know when your product is featured on the homepage, you should add all of your team members as makers.

Save the Date 📆
The launch day is much more important than you could ever imagine. Thursdays are the most competitive days, with Wednesdays coming in second. If your whole aim is to finish the day as the #1 Product of the Day, you can choose to launch on the weekends. But our main aim was to gain website traffic. So our launch date was on Wednesday.

Create a Product Hunt Landing Page 🛬
It was an important step because creating a Product Hunt landing page gave us an opportunity to welcome hunters and ask for feedback to build BeforeSunset together in a sincere way.
Try to be transparent and explain your product in the most effective way.

Shoot a Video 📹
One of the best ways to get people interested in your product and its story is to add an interactive video showcasing its features.
It's a great tool for making your pitch to hunters, and it's also a must-have for your Product Hunt website once you've been discovered.
Stay Active and Be Responsive ☢
The Product Hunt community is encouraged to take part in the conversation and offer feedback on the day of the launch. Long story short, respond as soon as possible to everyone who expresses interest in your product.

Be Organized 🛩
Being well-organized is crucial right now. Create a document (we used Notion) and write everything down there. Don't forget to make a column for each time frame, such as "before launch," "during launch," and "after launch." We also had continuous tasks like outreach.

The day prior, we plotted out our schedule down to the hour. We also organized our team into subgroups to handle various responsibilities, such as responding to feedback and providing help, as well as maintaining outreach efforts.

You can check out our launch page:
https://www.producthunt.com/posts/beforesunset and let us know if you have any questions or feedback.

START PREPARING FOR YOUR LAUNCH NOW! 🫡

All of the tips I’ve just shared for you have some proven effects, but they are not enough- and I am aware of that. If you want to be fully equipped before your launch, you can read our very detailed blog here:
https://www.usebeforesunset.com/post/how-to-launch-on-product-hunt
If you still have any questions, do not hesitate to ask me!