100 active subscriptions in 138 days
Hey folks!
Today is a really big day for me - just look at that small number at the bottom left!
It feels that customers growing so slow - I've launched on 1st April - but hey - it's only 138 days until today, I just need to squeeze a little bit more effort and it will be something like "1 new customer every day" :D
Actually, my pessimistic plan was to reach 100 active customers during the first year after launch. The optimistic plan was 100 subscriptions in 6 months, but it happened even faster - after 4.5 months I'm at this point already...
Just updated my internal sheet of targets and set the new goal - 300 active customers and $5000 MRR until the end of the year!
Congrats! I think that's really good.
Do you see an increase in the number of subscribers per month? Or does it stay more or less the same?
Thank you! It's not stable - June was a really bad month (I have been on holidays) - only 16 new trials started, while in July there were 21 new customers. And this month is already +18 new trials until today - so hopefully Summertime but it's ending and things will get better and better I hope so.
I'm experimenting with different marketing tactics, different cold outreach sequences - it could also have an impact. Also preparing for relaunch/rebrand so can't dedicate all my time to marketing, but I feel really optimistic :)
Congrats ! That's a huge step.
And don't forget that SaaS is a game of compounding so make sure everyone is staying on board and anticipate churn as much as you can!
Oh yeah I know that, my all-time churn rate currently is 2.27% which is really good I think?
Congrats! Seeing the mage there seems to be some paying customers. That's what matters at the end. Keep going with your efforts 👍😀
Yes, that's what matters and what motivates me to push it forward!
That is some really impressive results! Congrats!
So what are the ways / methods that you've been doing since April to get to a 100 customers by August???
The main method that performing really good is cold outreach by email, I'm still experimenting with this and trying to improve/experiment, but this is really affordable way to find customers in my case. There are so many podcasters who are busy with so many things, keeping in mind that website is a must have, and having no time for it. Building a website for podcast takes much time, so when I find such people, they are really happy to see how it's fast and easy to get up and running website.
Very cool. I've sent you an email on the prospect of doing a quick interview for your business.
Cheers!
You don't mention your conversion rate visitors>trials>sign-ups. You now know you can get customers so there is some decent PMF but you might want to work to increase conversion rates before jacking up the marketing - is that what the relaunch/rebrand is about?
Yes, the relaunch is about having a more professional sales website, including explainer video, the designer made illustrations and etc. because the current website is done by myself starting with logo ending with pixel shifting and it's far from perfect :)
My all-time trial conversion rate is 56.25% (according to Stripe ), but I don't measure conversions from website visitors -> trial start - will definitely do this and nail it down right after relaunch.
May I suggest you watch this before just cranking up the marketing after your relaunch. https://www.youtube.com/watch?v=3XumZ_LT_ZE It's Phil Libin from Evernote talking about working to jack up conversions before cranking up marketing even more for people that are in your current position.
Thank you, will check it definitelly!